This course includes:
What separates the most in-demand ad creatives from those struggling for ideas, clients...and work?
Most of the time it’s their thinking.
Not just their ability to come up with great concepts. But to bring them to life in the best way.
A lot of this comes down to their command of words and visuals.
The top creatives are not only talented in one area, but adept at thinking in the other area, too.
This means that whether they’re a writer or art director by trade, they’ve learned to think both visually and verbally, all to create more ideas of a better standard.
The truth is that all-round conceptual skills are like gold to clients and agencies.
Not to mention the hallmark of any top ad creative - those lucky people who get the best jobs, opportunities, clients, awards and rates of pay.
So whether your main skill is in writing or design, the ability to think both visually and verbally is the key to standing out creative, sparking more demand for your services and bringing your concepts to life in the most powerful, imaginative way.
By the end of this class you'll...
> Be a stronger creative thinker when it comes to visuals.
> Be a stronger creative thinker when it comes to words and headlines.
> Be able to produce more varied ideas of a higher standard.
> Find it quicker and easier to build an ad campaign from an initial idea.
> Have the tools to keep your thinking fresh, to stop your concepts getting stale.
> Know how to simplify your ideas for more power, effectiveness and originality.
Build Your Creative Muscles
If you’re new to producing concepts, this course will help you fast-track your development, so you can develop the all-round thinking skills of a top creative.
It will sharpen the area you’re best in, and strengthen the area that’s not your primary skill.
And if you’re a designer, copywriter or art director who's used to coming up with concepts, the course will help you take your creative thinking to an even higher level.
The course features a mix of slides, video, scamps and examples. Plus, there’ll be two fun projects for you to try and share.
So, if you’d like to make lighter and better work of the conceptual process, you can either spend months searching for the right information, years learning as you go...
Or, you can develop the skills you need in under an hour and apply the principles directly to your next creative job.
Then join me today and let's get started.
Who this course is for:
3 sections - 9 lectures - 37:28 total length
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Hi, I'm Rob Aspinall.
I'm a copywriter and a teacher of creative advertising ideas.
Having spent 16+ years specialising in creative ad concepts, I'm here to help you to get the most out of your natural creative genius.
Because let's face it - there are loads of courses on everything to do with advertising - except what matters most...
If you're an advertising creative, good ideas are your most valuable asset.
And just as important if you're not a creative - but still have a business or brand to promote.
Many times, they're often seen as 'hard' or 'scary'.
But they don't need to be.
With the right kind of creative knowledge, they can be original, effective and easier than most people think.
I look forward to showing you how.