Most people believe that the coronavirus pandemic is the main contributor to the unprecedented growth of beauty eCommerce, but they are only right to a certain extent. It’s true that the beauty niche is extremely sensitive and prone to on-site experiences, so it’s natural to see things going online during the COVID crisis. But there is another factor that makes beauty eCommerce thrive and that is technology.
State of the art tools, programs, and apps make it possible to reach out to more consumers in a highly personalized manner. This is exactly why the size of the global beauty market will rise rapidly over the next five years to reach a staggering $750 billion. But how can technology revolutionize beauty eCommerce? We will show you five examples.
1. Augmented Reality to Visualize Products
Augmented Reality (AR) is a relatively simple example of advanced technologies as it adds new layers of information to the existing images. This enables customers to test and experiment with beauty products in the digital realm, so they can pick the best product easily.
For instance, Maybelline designed an AR-powered makeup tool that allows users to experience perfect makeup shades. Such a testing concept doesn’t only make the shopping experience fun but also engaging and highly interactive.
2. The Abundance of Social Media Content
Another reason why beauty eCommerce has become such a gigantic industry is also the rise of social media platforms like Facebook, Instagram, and TikTok. Today, almost everyone is using at least one social network and that makes it easy to discover new beauty brands and their latest products.
The same goes for search engines. For instance, a student who looks for a phrase like “write my essay” will see thousands of academic writing results. The same logic applies to beauty-related searches as you can now find millions of eCommerce offers almost instantly, said John O. from essay writer for you and assignment help.
3. Artificial Intelligence for Product Recommendations
Personalization has gone a long way in digital marketing and beauty online retailers are utilizing it to the maximum. Think about it for a moment and you’ll realize that it’s nothing unusual.
After all, every time you visit an eShop it will immediately display a whole bunch of personalized product recommendations that perfectly suit your shopping interests. That makes consumers invest more money in beauty products, while the industry keeps thriving thanks to cross-selling and upselling platforms.
4. Chatbots for Customer Service
Online purchases can be tricky because customers can’t really see and touch the actual product, so they frequently ask for additional instructions and explanations. It’s a big burden for customer service departments because solving thousands of requests daily is everything but simple.
That’s where chatbots step in to revolutionize beauty eCommerce.
According to the report, 64% of Internet users say 24-hour service is the best feature of chatbots. A chatbot is based on AI and it easily handles multiple requests at the same time without malfunctioning, taking breaks, or going on a vacation.
5. Accessibility of Shopping Tools
Finally, we need to emphasize another trend that makes online commerce much more powerful and that is the sheer accessibility of shopping tools and platforms. Namely, the number of laptop and smartphone owners keeps growing every year, while beauty retailers keep designing user-friendlier eCommerce apps.
The Bottom Line
Most consumers turned to online shopping during the lockdown, but the new purchasing habit would be impossible without the state of the art tech solutions. Today, almost anyone can take advantage of high-tech gadgets and complete purchases without ever leaving the comfort of their homes. In this article, we showed you five ways technology is revolutionizing beauty eCommerce. Which one do you think is the most important?