Defining digital marketing in this revolutionized era is as simple as it is marketing using simple digital tools. Marketing is understood that a tool to communicate values to your customers. So, we can say that digital marketing is actually communicating value to your customers using digital tools. After knowing about digital marketing, the question arises what digital tools are available, and how are they different from traditional digital marketing tools?
The traditional marketing basically relies on the medium and tools like Billboards, Radio, Newspaper, TV, Magazine, Direct Mail, or any other forms, while on the other hand talking about digital marketing it encircles the medium and tools like Search Engine Marketing, Social Media, Content Marketing (i.e. Blogging, Articles or Video Creation), Email Marketing and Online Pay Per Clicks Advertisements.
While talking about the traditional versus digital marketing, you might be confabulating about the tools involved more than the strategies involved behind them. As for now, traditional marketing does produce pretty much good results and actually, that’s a pretty much big but as compared to digital marketing more often than not traditional simply doesn’t have any chance because digital marketing on average is more cost-efficient and allows you to measure, monitor, analyze and test at a much faster and better rate.
As consumer media consumption trends continue to shift dramatically away from traditional and more towards digital marketing, there would be a time in the future when we no longer refer to the term digital marketing and something to call what it is MARKETING.
Learning and knowledge could be obtained with a few clicks of the mouse. Opening education and intellectual stimulation to anyone with a scholarly spirit. Starting with some marketing basics or either you are advanced, there is something for everyone here.
Taking in notice several available free as well as effective digital marketing courses, below is a list:
GOOGLE Academy for Ads
If you are willing to learn how advertisements work on Google or YouTube. Google is providing you a free training online. Google is providing everything you need. Google is also providing Google product certifications to showcase your expertise.
Google states that ‘Grow your skills using Google ads to advertise your business online, and Google ads certificate. There are several other courses available at Google academy related advertisements like ads manager and alike.
If you want to be good at advertising there is no reason you should not go through these courses in Google. Fortunately, it is free of cost as well.
Facebook blue is a digital marketing platform that offers free and self-paced courses on Facebook and Instagram.
There are tons of videos on Facebook regarding digital marketing and so much stuff to go through believe you must have to be selective in terms of gripping in some of the topics.
Another one of the renowned digital marketing course providers is EdX, it is a non-profit created by the founding partners Harvard and MIT.
It provides a variety of free online courses on various subjects or students could choose to get a verified certified for a small fee.
A verified certificate from Edx would be proof for an employer, school, or other institution that you have successfully completed an online course.
It also provides a self-paced course by Wharton, one of the best business schools in the world.
Udemy is another good which provides different types of courses which could be handy for you. It also provides digital marketing courses some of which are costly and there are some which are free.
To get those free courses to search for digital marketing, results might get you a shock after looking at the prices of those courses. But you don’t need to panic there is a filter option through which you can filter out free courses available who are also providing free certification as well.
One of the most popular online education providing sites is Coursera, it has several offerings including free online marketing courses as well.
You can check them out to get some valuable offers, if you guys don’t get something from it, try to check back every now and then. There is always a chance of new classes being added.
Ali child additionally offers countless free online business courses and free virtual recognition also. The icing on the cake is majority Alison online course reviews are positive.
There is no time limit for completing a course i.e. it is self-paced. There are some of the great courses which Alison is providing along with certificates which are free as well.
- ALISON Diploma in E-Business
- ALISON social media marketing diploma