What is Personal Branding?
Personal Branding refers to the process of establishing your public persona for your target audience. It involves carefully and accurately communicating your values, beliefs, goals, and intentions.
Think of the public images of the biggest brands. Nike, for example, created a brand to celebrate athletes, create high-performance products, and support consumers who want to lead an active lifestyle.
You can see examples of these brand factors and everything Nike has to offer, from magazine and TV ads to their social media profiles. This is exactly the approach you should take to creating a personal brand. You may not run magazine ads or create TV commercials, but you need to think about how your personal brand will be represented when communicating with your audience online.
Why Do You Need to Build Your Personal Brand?
A personal brand exists whether you create it yourself or not. For example, when you publish a blog post, you are revealing aspects of your personality to readers. Your personal brand evolves around the content you publish, from search and social advertising to blog posts and webinars.
On the other hand, controlling your personal brand puts you in the driver's seat. You can control the narration and show your audience what you want to see. It is not about being wrong. You are not creating a character for a movie. Instead, you select aspects of your own personality and present yourself in the best possible light to achieve your Knowledge Commerce business goals.
What Are the Benefits of Personal Branding?
Personal Branding offers many advantages. When you take control of the narrate surrounding your personality online, you can make important decisions about what to share and how people view you.
Think about your company brand. It should be tied to your personal brand in many places, but building your own personal brand has more to do with your personality, your hopes, your dreams, and your motivations.
Basically, you give your company a face. That is always good.
Now let's look at some of the key benefits of building your personal brand.
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You are More Visible Online
With your personal brand, you automatically become more accessible and visible to your online audience. People can find you with a simple Google search or they can engage with you on your various marketing channels.
It is difficult to overestimate the importance of visibility in the knowledge commerce marketplace. You want people to know why you are qualified to teach online courses and develop other digital products for your target market.
Being more visible can be overwhelming for many entrepreneurs. They feel exposed and worry about making a mistake that could damage their company's reputation. Take it easy. Think about what you want to share with your audience online.
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You Can Use Your Network
As you build your brand online, you are building an ever-growing network of people in your industry, prospects, and existing customers. This network can be a great asset to grow your business.
You may have heard that to be successful in business, "who you know" matters. While this is not entirely true, having a network of people available can be extremely valuable when launching a new product or looking to take your business in a new direction.
The more people know about your personal brand and your company, the more visible it will become in relation to your potential audience. People in your network share your content with your own audience, which means you reach people you might not otherwise have reached.
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You Become a Personal Identifier
Personal branding doesn't just have to help increase your visibility online. You will also become more recognizable in person.
Many of the people attend events in person to promote their businesses and attract new customers. If you think you want to do the same, in-person events can be great conversion engines by making you more recognizable for your personal brand. You can attend local or regional fairs, conferences and congresses. Maybe you've written a book and want to have a book signing. However, personalized attention can help you further develop your brand and make your business more profitable.
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Your Company Grows Stronger
Your personal brand can benefit your company brand and vice versa. Although they are two different entities, they naturally overlap as you are responsible for your business.
Basically, you have two options for creating the required branding. You can use what you've learned from branding to educate your personal brand and avoid making mistakes.
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Your Online Relationships Will Thrive
It can be difficult to maintain relationships with colleagues and clients online, but if you have a strong personal brand, you can expect these people to return to your website and other marketing channels regularly.
Because it is more accessible and visible online, it is easier to get in touch with you. You may not even need to communicate with other people to partner with you, get new leads, and grow your business. Other people will come to you.
But personal branding doesn't happen overnight and shouldn't be left to chance. Hold our hand and take control of your personal storytelling.
