Here’s why you should get a digital marketing certification in India
The world has witnessed a fundamental shift from analog to digital over the last decade. With the accessibility of the internet and the availability of affordable smartphones, every individual today is online. The number of people going online increases every day.
This has drastically changed the way people interact with brands. People today shop relatively more online than offline; making traditional marketing comparatively less effective.
The #1 rule of marketing is to connect with your target audience at the right place and at the right time. Today, with every individual spending their time online, what better way to promote or sell your offerings to a consumer than digital marketing?
Thus, the scope of digital marketing has been picking up ever since.
Let’s look at what digital marketing is and the importance of digital marketing certification.
What is Digital Marketing?
Digital marketing is a broad term that includes all the marketing efforts leveraged to connect to a consumer using any electronic device or the internet. Businesses use online marketing tactics such as search engine optimization (SEO), social media marketing (SMM), search engine marketing (SEM), email marketing, and much more.
Important Statistics of Digital Marketing
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The digital marketing industry’s value is estimated to be ₹23,673 crores by 2022
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The Indian digital advertising industry is growing at a 33.5% rate
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Advertising spending on digital media is expected to rise up to 34% by 2022
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The digital advertising sector is expected to grow at an average of 14% annually
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In India, digital marketing is the only sector growing at a rate above 30%
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In India, the number of mobile internet users is expected to reach 500.9 million by 2023
(Source: Medium, Dentsu & Statista)
These stats are proof of how digital marketing is the hottest career option for 2021 and further. For the benefit of our readers, we’ve listed below some profiles that will profit from gaining a digital marketing certification in today’s world.
Importance of Digital Marketing Certification to:
Business Owners
In this new era of digitalization, it is a necessity to take your business online for it to thrive. There is no better way to promote a business to your target audience at the right time and in the right place. By learning digital marketing business owners can make informed decisions and plan effective digital strategies.
Besides large-scale businesses, even small-scale businesses are investing in digital marketing as it is much cheaper than traditional marketing activities. By having an online presence, you develop favorable relations with your customers. This will help you build a positive reputation and increase your credibility among the consumers.
Another reason every business is going digital is that in digital marketing you can track and measure your ROI on every cent you’ve spent with an online tool. With all the numbers at your fingertips, you can improve your marketing strategy in real-time.
Even if you hire a digital marketing agency to run your business, you must know about digital marketing to be on the same page with the agency and have a clear understanding and control of what’s going on.
Marketing Professionals
As mentioned before, people whose career touches on marketing can benefit from learning digital marketing. Even profiles from PR, communication, and media can create a lucrative career for themselves. With increasing digitalization, marketing professionals need to gain digital marketing competency.
Brands are thriving in the market by using a blended traditional and digital marketing strategy. Hence, companies favor marketing professionals who also have the digital skills demanded by the industry. Marketers with competency in digital marketing experience faster growth in their careers and can secure high-paying jobs.
Students
With the digital economy growing at an exponential rate, it's safe to say digital marketing is here to stay. The chances of creating a stable career in the digital industry are very high. You will find every teacher now advising their students to take up digital skills as it will help them boost their resumes and possibly create a profitable career.
Learning digital marketing is exceptionally beneficial to Marketing, BBA, and MBA students and there is no doubt about that. However, students from all streams can benefit from adding a digital marketing certification to their resumes. In an essentially digital world, adding a digital skill to your resume will help you stand out while appearing for a job. Certified digital marketing professionals are in high demand.
If you want a snippet of what digital marketing is all about, attend this free masterclass on digital marketing basics.
Sales Professionals
The internet has changed the role of a salesperson. Consumers have a more consultative interaction with them rather than a transactional one. The business can undergo a complete digital transformation only when its sales team and marketing team display strong digital unification. Thus, it has become important for sales professionals to gain competency in digital marketing to generate profitable revenue.
By learning digital marketing, sales professionals can optimize their results. They gain a better understanding of their ideal customers and can map a buyer’s journey through the sales process.
IT Professionals
Digital marketing pertains not only to the marketing function, but its essentials are also helpful to professionals beyond sales and marketing. Most IT professionals have strong analytical skills which play an important role in executing successful digital strategies.
Learning digital marketing is especially beneficial to IT professionals that interact with clients directly. With knowledge in both IT and digital fields, they can help smooth the integration of organizations and digital media. Companies today prefer hiring individuals with a digital marketing certification as they have all the digital skills required to survive in the market.
Senior Professionals
Many senior sales professionals are now learning digital marketing to enhance their careers. By adding digital marketing to their skills, these experienced professionals get the boost required to climb the corporate ladder and in return gain a higher salary. With the help of digital tools like CRM and social media, senior professionals are now developing favorable relations with their clients. This helps them optimize their results efficiently.
How to learn digital marketing?
Witnessing such a major rise in digital marketing opportunities, many institutes and digital marketing agencies have come up with their own versions of digital marketing courses. There are a lot of video courses on digital marketing certification that are available for free but their credibility stands unknown.
Unfortunately, it’s no secret that in India, a lot of weightage is given to degrees and certificates and is considered as proof of knowledge thus the importance of a digital marketing certificate increases further.
Also, due to covid, you should go for an online course because it gives you the same knowledge and learning but in the comfort and safety of your own home.
If you ask us, we would suggest you go for IIDE’s Online Digital Marketing Course which is an intensive 3-month course led by industry experts and professionals. Their syllabus is always updated with the constant advancements in the industry. On completion of the course, you also get yourself IIDE’s industry-recognized certification. We consider them the best online digital marketing certification course.
Google too offers a free digital marketing certification which is a good way to start familiarising yourself with the concepts of digital marketing.
In Conclusion
In a world driven by technology, the digital marketing market size is growing rapidly. With a large market size, comes many employment opportunities budding from every nook and corner of the world.
Due to the 2020 pandemic, career opportunities have increased by 600% in the field of digital marketing. Now is the right time to delve into the digital space.
With that, I hope this blog helps you understand the importance of digital marketing certification in today’s scenario. If you have any questions, please leave a comment below.
