Creating A Digital Marketing Strategy for Your Moving Company

Posted by: Nelson Jacobi Sr. at 25/01/2022 3,277 views

The COVID-19 pandemic has had a lot of us moving into our parent's homes or closer to our relatives. According to Pew research, around 52% of young adults are now living with their parents, mainly because staying in isolation during lockdown was causing depression.

Moreover, people wanted to be closer to their families in case they fell ill due to COVID. Most of the people were working from home, thus making it possible for them to move closer to their loved ones.

Since everyone is moving across the country to be with their families, we can say that the pandemic worked well for moving companies. However, the key to maintaining the momentum is to make a digital marketing strategy that can attract new leads, keep the existing customer's loyalty, and ensure good communication with all your customers, clients, and employees.

This article outlines a few tips you can follow to create an amazing digital marketing strategy for your moving company.

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Tips for Digital Marketing Strategy

While there might be many traditional marketing strategies that you might be using and that might still be working for you, such as advertisements in the newspaper, billboards, sales calls, or brochures ads.

Besides these traditional methods, if you are not using a digital marketing strategy in this day and age, you are missing out on many customers and clients. So here are our few tips for you.

1. Have an Online Social Media Presence

Today, a lot of business is being done without actually having a physical store or even a website sometimes. If you have a presence on social media, like Facebook, Instagram, or google even you are all set to sell your products and services without having an actual store.

So go ahead and set yourself a business account on Facebook, Instagram, and google. These are only the major social media sites; you can also have an online presence based on where your niche is. Once you have an online presence, you can also invest in many marketing tools and services that can help grow your business.

2. Have a website

Having a website gives your business authenticity and some weight. So, once you think you are ready, develop a website for your business. You can then use this website as a virtual store that can show your company's vision and mission, along with your products and services.

The key to having a great website is to keep the design simple, and your product photography should be on point showing all the aesthetics and features, etc. You should also focus on product description and mention all the detail in a very precise manner. Don't forget to include the Call-to-Action button. For a moving company dealing with international relocation, you need to layout the procedure and, most importantly, have a secure payment option for your customers.

3. Invest in On-Page Search Engine Optimization Technique

If you have a website or social media page for your business, you can use on-page SEO techniques and bring a lot of people to your page links. Now maybe you are wondering what do these on-page search engine techniques include?

These techniques include SEO optimized content, like blogs, etc., Optimizing URL, Page titles, Meta description, image alt text, and optimizing H1 –H3 headings, etc. If you do not have a handle on these techniques, you should hire a digital marketer for it as well.

4. Off-Page SEO Techniques

Off-Page SEO techniques are equally profitable as on-page SEO techniques. These techniques include various blogs, pages, and influencer referencing to your website and driving traffic your way.

It also involves backlinks that can lead to your website. These can be paid or unpaid techniques as well. The key is to bring traffic to your website. This can include reviews, business listings, and location-specific web pages, etc.

5. PPC Advertising

Pay-per-click advertising includes paid technique with which you pay Google, Facebook, or Instagram to promote the content on your website or social media pages. The thing about PPC packages is that they offer different payment plans that can make it affordable for small or medium-sized enterprises as well to market their products digitally.

The biggest corporations also use paid advertising techniques that can benefit you in the best possible way and generate profits for you by getting you more and more leads and therefore turning them into loyal customers.

6. Email Marketing

Email marketing might sound like it is not effective, but to this day and age, you can use email marketing to turn your customers loyal. How can you do that?

Email your customers about special discounts and offers before you announce them publicly. Email is also an effective way you stay connected with your customers and give them a sense of loyalty.

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7. Get Organic Traffic

While you can buy a lot of traffic through paid techniques, but to generate a line of loyal customers and to build a community, you need to invest in organic traffic because this organic traffic will benefit you and get you engagement as well.

Organic traffic is usually derived from word-of-mouth marketing or people who genuinely like your content and therefore get attracted to your content.

8. Customer Relations and Reputation Management

Digital marketing is doing wonders for businesses for one sole reason; it helps with one-on-one interaction between the company and its customers. You also need to make sure that people leave a good review for you on google and other social media platforms.

So, you need to make sure that your customers leave a good review for you; otherwise, one bad review of your company and it can create a ripple of a bad reputation. So be vigilant about your customers and reputation as well.

Now You Know the Importance of Creating a Digital Marketing Strategy

Digital Marketing is the key to running a successful business in the year 2021 and going forward as well. We have lots of new technologies and tools coming the way that can help us take our business to maximize profits.

Author Bio:

Myrah Abrar is a computer science graduate with a passion for web development and digital marketing. She writes blog articles for Asia Relocation, international movers

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