An entrepreneur or any digital market business required some essential skills before starting it. Here we will discuss Best Online Marketing Courses to Learn to Profitably Advertise, Market your Course:
Digital Marketing Specialization by University of Illinois (Coursera):
Illinois University Online Courses is offered by Coursera Digital Marketing training program. It has been designed by the internationally renowned faculty of the University of Illinois at Urbana-Champaign to make the course profitable. It has been linked with the University of Illinois for the iMBA, Masters of Business Administration degree program. Furthermore, Coursera is a specialization for beginners. Moreover, it discusses several aspects of the new digital marketing environment. It includes every related topic such as digital marketing analytics and SEO search engine optimization, social media marketing, and 3D Printing. Not only has it taught the conceptualization of digital marketing, but also the practical application of it. Students effortlessly learn digital marketing foundations through examples, stories, and acquire concepts and tools for digital creation, distribution, promotion, and pricing of products and services.
The specialization is divided into 7 courses. The last Capstone project is offered in association with Grainger industries. The techniques as follow:
- Marketing in a Digital World
- Marketing Analytics in Theory course
- Marketing Analytics in Practice course
- Digital Media and Marketing Principles course
- Digital Media and Marketing Strategies course
- Marketing in an Analog World course
- Digital Marketing Capstone course
They adopt a highly interactive learning approach in this program to get more benefits. It includes video lectures, case studies, hands-on exercises, and interviews with leading marketing scholars. The Digital Marketing Certification program has the topmost number of enrolments on Coursera. The first course “Marketing in a Digital World,” has been ranked as the top courses across multiple MOOC providers. The instructors are dedicated experts. Professor Aric Rindfleisch is an award-winning scholar who has been named by Princeton Review as one of “The Best 300 Professors” in America is a part of this platform.
The Complete Digital Marketing by Udemy:
Udemy Digital Marketing course is a bestseller and top choice for online marketing courses in this modern era. There are above 450,000 students enrolled and high ratings of the online course with Udemy. Daragh Walsh and Rob Percival created this platform. Both of them have collectively taught around 3 million students. It is the most comprehensive digital marketing course that includes and covers SEO, YouTube Marketing, Facebook Marketing, Google Adwords, Google Analytics, and more.
The course is comprised of 12 modules that help to link all aspects into a coherent marketing strategy. It covers the following different aspects of Digital Marketing with real-life practical examples:
- Market Research: Through this platform, you will learn how to validate your business idea.
- Word Press: Word press is an excellent web designing tool through which you will learn to build a world-class website in no time without any technical coding skills.
- Email Marketing: You will learn to set up email campaigns. It will enable you to build a mailing list of 1000 people in 30 days from scratch.
- Copywriting: It covers how to write sales pages that drive more sales.
- SEO (Search Engine Optimization): You will understand everything about SEO and learn tips and tricks to get free traffic to your website with SEO.
- YouTube Marketing: You will learn how to drive traffic & sales with simple videos.
- Social Media Marketing: You will learn to master social media platforms like Instagram, Facebook, Twitter, and Pinterest & Quora.
- LinkedIn Marketing: Learn to go viral on LinkedIn and 400x your connections
- App Marketing: Discover 43 ways how you can promote your App
- Google Adwords: Learn how to set up profitable ad campaigns the very first time, and avoid any common mistakes
- Facebook Ads: Learn how to run Facebook Ads and make money from them without spending a fortune
- Google Analytics: Improve your marketing by integrating Google Analytics and learn to interpret the analytics data and draw insights.
This course is packed with around 24 hours of on-demand video content along with quizzes, assignments, checklists, and practical steps. It is a very interactive course with every section, including a project that builds upon the last one in a logical sequence. The course is perfect for beginners. It does not require any prior marketing experience. It is a suitable platform for professionals looking to land a job as a digital marketer or business owner who wants to increase their marketing expertise. To build their business online or existing website owners looking to drive more traffic and revenues, or anyone who wants to freelance as an online marketer or affiliate marketer.
Nanodegree Program (Udacity):
Online Courses on Udacity offers a Nanodegree program in Digital Marketing. It aims to provide learners with a 360-degree understanding of the whole digital marketing ecosystem. The program is structured into 9 modules that cover how to create marketing content and use social media to amplify your message. You will learn to make content discoverable in search, run Ads campaigns, advertise on Facebook, display and video ads work and do marketing with email, and measure and optimize with Google Analytics.