Introduction
A few years ago marketers were hesitant to include AI (AI) into their marketing strategies for digital. This year, however, they've gained more confidence when using AI because its ambiguity is reduced to the results it is able to offer. Benefits of artificial intelligence in marketing are countless. AI is constantly growing and evolving and have even reached an extent where they can outdo humans in certain areas, like that which we're about.
9 Excellent Applications of Artificial Intelligence in Marketing
Here are 9 Excellent AI practical applications in Marketing.
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Creating and Generating Content
A computer that can write on its own and then creates contents from scratch? It's impossible! However, I have good news for you.
There's an answer! Even though AI cannot yet create its own political opinions for a newspaper article or blog post about the most effective and practical suggestions for a business, there are certain areas where content written by AI could be beneficial and attract more people to your site.
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Email Marketing
Brands are making use of the effectiveness of AI to tailor marketing emails according to user preferences and behaviour. This allows them to make connections with users and hopefully, with luck, convert them into customers.
Machine learning, also known as automatic learning can analyse millions of records about the user to determine the best time or days for contacting the customer, the suggested frequency, and the most engaging content the most
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Searches
The way that people conduct internet searches has changed. Therefore, we need to consider how this could impact the way marketers develop and improve their website content.
Two major technological advances in artificial intelligence that have revolutionised Internet searches as well as the process of optimising search engines (SEO) including voice search and Google's algorithm RankBrain.
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User Experience (UX)
With the help of clever algorithms, it's possible to tailor the user experience on websites. After studying a variety of information about the same user (including the location as well as demographics, the device's model and interactions with the website and so on. ), AI can display advertisements and other content that is more suitable to each type of user.
A 2017 Evergage survey of personalised experiences in real-time showed the 33% who respondents employed AI to create customised web experiences.
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Predictive Analysis
Predictive analysis is simply the application of statistical algorithms, data and machine-learning methods to determine the likelihood of making future decisions from the data's past.
Predictive models can be used in a wide range of fields and marketing isn't one of them. These models allow us to determine the probability of a particular prospective client becoming a client. They can also forecast other factors, such as the price that is required for converting or which customers are more likely to make multiple purchases.
The important thing here is to be aware that predictive models can only be as accurate as the data you've provided in the process of making models. Therefore, if you have errors in your data or if there's a lot of randomness, it will not be able to create accurate or precise predictions.
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Content Curation
AI can not just be capable of producing content, it also has the ability to manage it. The curation of content by artificial intelligence can allow it to more effectively connect with visitors to particular websites and present them with pertinent content.
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Digital Advertising
Advertising in digital form is without doubt, the field of marketing through digital media that has been the most successful in embracing artificial intelligence.
For instance, Facebook and Google ad platforms have already utilised AI and machine learning to discover individuals more likely to perform the desired actions that advertisers want to make. In order to achieve this, they look at the information of users, such as their preferences, their demographics as well as other factors to determine the most suitable potential audience for their product
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Web Design
If you thought that a successful website wouldn't be possible without the assistance of a designer or programmer. Today, there are applications, such as Grid which make use of artificial intelligence to create web pages based on the user's details (like images or text, call-to-actions and so on.). They can make a site appear professional in a shorter amount of time and for an affordable cost.
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Chatbots
A lot of brands are beginning to engage with potential customers using messenger applications such as WhatsApp, Facebook Messenger, and Slack. They're quick because consumers already use these apps to talk to colleagues and friends.
Conclusion
Having artificial intelligence at your disposal will bring you many advantages when it comes to the digital strategy for marketing. AI is the future of efficiency, productivity and profits (since better decisions translate to better return on investment).
The choice to enter into an era of change driven by AI or to remain with the status quo, is each person's own decision.
