7 Things to Keep in Mind When Designing an Online Sales Website

Posted by: Penelope Jones at 05/12/2021 2,063 views

Nowadays, we do just everything online, and that also includes shopping. Therefore, it is one of the best times to design an online sale website. Designing an online sales website can be very complicated. There are so many things to consider, from site performance to customers engagement. Designing a simple website is just a single thing, but designing an online sale website comes with challenges.

The most important thing to remember when you are designing an online sale website is that it is created to inform and showcase your brand online and is also built for customers to shop. However, if you are not sure what the guidelines and website design ideas are for designing an online sales website, you are in the right place. In this article, we will tell you about 7 things to keep in mind when designing an online sales website.

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Keep It Simple:

Simplicity makes for a cleaner, more user-friendly online sales website that motivates visitors to purchase. While if your store is easy to navigate, you will have a greater chance of making sales from the beginning. Your website's home page should be attractive, appealing and motivate the customers to click on products or different categories of products they are looking to buy.

All the categories should be self-explanatory and broken down into subcategories so users can quickly find what they are looking for. Furthermore, the search bar should also be very easy to find and quickly list all applicable products currently available for sale once the customers type in their query. This important thing includes in the list of 7 things to keep in mind when designing an online sales website.

Payment Options:

Several online sales websites don't allow their customers to pay their shopping bills with Paypal or any other kinds of payment aside from Visa or Master card. When designing your online sales website, make sure that you give many payment solutions to your customers. It will help you to cater to a huge range of buyers. Furthermore, this will also increase the motivation, so customers shop, thereby boosting your sales in the long run. It is one out of 7 things to keep in mind when designing an online sales website.

High-Resolution Images Content:

Strike a cohesive look between product photos and other photography you use all over the website. Your product shot should be very clear and large enough that customers won't have to face any trouble seeing your product in detail. Product photos from various angles and video reviews help the buyers to make a decision. It is much more valuable to hire a professional photographer to upload your product's shot on your website.

Once you have done your product photos correctly, argue your product description to help you sell more products. Different angles of product photos make it possible for the customers to see your product details much better. It is also included in the list of 7 things to keep in mind when designing an online sales website.

Add Testimonials:

For an online business, customer testimonials and reviews are everything. When designing an online sales website, remember that your users don't get one-on-one interaction with you. Therefore, they need to know you are there and that you are worth purchasing from. Your social proof increases the trust factor. 

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Be Honest About Product Pricing:

Honesty is the best policy is not just a phrase. It is the reality that if you do any work with honesty, you never fails. Similarly, when designing your online sales website, it is very important always to be upfront and honest about the product price or services you are selling. Never hide any necessary information or make it hard for viewers to find on your online sales website.

It is very good that you are always upfront about shipping costs on your product and shipping policies viewers may need to know about. Displaying shipping information too late in the buying process leads to increase cart abandonment rates. Therefore, it is essential to ensure that your users can see the total cost of a product that includes shipping charges before making a purchase. 

Make Your Pages Easy to Scan:

Just like a blog post, an online sale website should also be scan-able. When designing your online sales website, don't create large walls of text that focus on graphics and photos that lead viewers to various areas of your website. Try to focus on smaller blurbs for your "About" section and the homepage instead of several words. On your online sale website, feel free to write compelling descriptions for products but include features as bullets instead of lengthy paragraphs of copy.

Mobile-Friendly:

In the report of Hootsuite's Digital, from the 5.112 billion smartphone users, 48% spent their time on the internet. It is 2/3 of the population of the entire world. According to another report, 83% of mobile phone users have purchased from their devices in the past six months. With statistics like this, it is very important to design your website for the mobile web. It is necessary and beneficial for your brand. It is also included in the list of 7 things to keep in mind when designing an online sales website.

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