An online tutoring service is increasingly getting popular these days. The teachers are drawn by numerous opportunities for self-growth that online tutoring presents. That also implies competition gets tough, and if you do not ace, you may not be able to maximise your value in the business.
Internet is loaded up with tips to make your online tutoring business (one of the different careers in education) a success. However, there are some common mistakes that a beginner tends to make.
Your time is money, and we know that. Hence, to save you from making blunders and spending time on frustration, we’ve outlined seven common mistakes that you should avoid.
1. Undefined Scope
You must have heard about a jack of all trades and master of none. The majority of tutors make a common mistake of widening their scope to attract a large audience. Their intent to earn big bucks lead to losing the audience.
Every subject teacher has his or her strengths and weaknesses. One may be truly exceptional in language, while the other may be excellent in social science.
Hence, every online tutor must set a well-defined scope before starting an online tutoring business. Believe me - it won’t make you inferior in the education industry. Instead, that will hone your skills and make you a reputed teacher. Above all, the students will feel that they’re studying from a master of the subject.
Furthermore, set your limits on the subject you’re an expert in. Take - for instance - you’re a math teacher - make clear on level, which means are you a secondary tutor or a university-level math pro.
2. Limited Research On Fees
To begin any business, proper research work is a MUST. Likewise, you must be aware of the ongoing fees for opening an online tutoring business. For that, you must research the rates in your region and settle on a price.
Before deciding on the rates, always keep in mind that a higher price will lower your demand. For establishing your business, you must begin by setting lower rates and getting high demand.
However, if you’re an experienced tutor and has a reputation in the region, you may charge high. But be realistic!
Thus, you must determine the market and learn where you stand in it. After that, communicate your rates accurately to the students - along with the mode of payment
3. Provide Discounts To All
The foremost question the client asks is what’s the rate. After that, the second question they raise - do you offer discounts. Many online tutors, especially the inexperienced ones, say “Yes”. This is often done to lock the deal.
Thoughtless discounts are a bad idea. You may most likely grab a client, but at the cost of a loss. Hence, keep a few things in mind:
- Don’t offer discounts to all. Offering discounts to some will make sense, but not to all.
- Learn the baseline hourly tutoring price. Even if you’re offering a discount, make sure you communicate your baseline precisely.
- Offer a discount for a limited period instead of a lifetime.
- When the discounted period is coming to an end, send reminders to the client.
- Last but not least, if you’re not valued, feel free to walk out of that conversation.
4. Not Promoting Yourself
Marking the online presence has become a new norm for start-up businesses. To get potential students, you must take the help of social media to get the intended target audience. The known truth is that fellow educators and old students give the best referrals.
And you’re not going to get good referrals unless you’re using marketing techniques like email marketing, social media marketing and so on. You can also spread the word to agencies to reach out to more and more audiences.
Any business is incomplete without marketing. Hence, prior to thinking about the equipment required for your online classes, list out the strategies you’re going to opt for. Promote your brand and attract the audience.
5. Inefficiency In Time Management
As an online tutor, you must manage your time effectively and professionally. You can plan more online lessons and accommodate more students if you govern your time better.
If you do not begin your online lessons on time, your students and parents may start to distrust your punctuality and ability to maintain appointments. To make a good impression, you must adhere to rigorous schedules and timings in order to establish your reputation as an effective online educator.
Take into account using time management apps to organise your class schedule if you need assistance managing your time. Allow for a half-hour buffer time before and after your lessons to ensure that you do not miss any online sessions.
6. Not Building Relationships With Students
Given that online tutors communicate with their students remotely, it is obvious that the absence of a personal connection with students is considered as a drawback of online tutoring.
This occurs, however, because the majority of online instructors fail to use a sophisticated online education platform with a suite of tools that allows them to build deep ties with their students.
The following factors could be included in an online teaching platform to help you establish a personal relationship with your learners.
- One of the most common online tutoring companies mistake educators make is having poor quality connections. Hence, make sure there’s a high-quality live audio and video conferencing between online instructors and students for face-to-face conversations in real time.
- An easy-to-use communication platform for enabling conversations between instructors and students in order to maintain personal ties with one another.
- Last but not least, an engaging whiteboard that allows educators to demonstrate courses with writings and drawings, making students feel more engaged through participation.
7. Not Investing In Technology
For undertaking establishment of an online tutoring business, you'll need Wi-Fi, a camera, pencils and paper, and teaching materials, and that's about it. All these makes the teaching perfect, besides the knowledge of the tutor and method of teaching.
No matter you’ve the top qualities of a good teacher, good technology combines to make a happy class.
However, don't spend money on things you don't need. Instead, put it towards something else. Keep it modest for a time, at least until your company begins to expand. It is critical to conserve money, especially at the start.
Erika Rhein, a professional writer, and blogger by profession. I write on various niches; however, I prioritise writing on the Education, Business, Lifestyle, etc. I always strive to provide users with useful and informative articles in a readable format. I aim to achieve a difference through my writing.