During the unpredictability of the pandemic, the business needed to change its strategies and reach out to its current customers. Email becomes an important channel to give information to people about new working hours, the latest online opportunities, virtual events, etc. Because social media's algorithms are not clear and there is also a privacy issue, businesses still choose email marketing to talk with their valuable customers. Additionally, most people choose Email as the favorite medium to get information.
Email marketing defeats all online marketing strategies which include, SEO, PPC, and content marketing. Email marketing strategy is the most important part of any marketing strategy. Because email is the most cost-effective way to upgrade your products, communicate with your customers, and get the goals for your business. Here we are going to share the Best 5 Email Marketing strategies to try in 2021 to get extraordinary results.
Personalize Email Marketing:
While we are talking about personalized email marketing it doesn't mean that you send a separate email to every single subscriber. It means that you use customer data to develop a personalized message. Amazon is the best example of personalization because their all emails are personalized. Personalization can bring about $20 in ROI for every $1 invested; this means that by personalizing email, you sated out against the vying. Call the reader by the name is the simplest way of personalization
In Advanced Ask for the Right Information:
If you don't have data like name, company, and location, you will be limited with your personalized communication.
Use a Real Reply to Email Address:
Always use a real reply address; it will improve your reliability and appear more personal.
Use Your Real Email Signature:
Similarly, using a real reply to the email address, you must use the real contact information within the email.
Divide Your Subscribers:
Segmentation is the second most important thing in the eyes of email marketers and it is the top initiatives list in 2021. Division of subscribers is good, because when your database, your email campaigns become more targeted to your readers. For example, if you are hosting a networking event for small business owner’s segmentation is the best way to get the best turn out for your event.
With the help of CRM software, you can easily complete the segmentation process. The result of segmentation gives you better open rates, revenue, leads, transactions, and more customers. Here are few examples to get started with segmentation:
Segment by Industry:
If you offer services and products for businesses and customers it is good to know that the industry of your subscriber is an incredible way to segment your email campaigns.
Another great way to segment your email campaign is to segment by the size of the company or the annual revenue of the company to increase response rates.
Segment by Sale Cycle:
Beginners are not ready for an aggressive sales pitch but they will be more appreciative to get an industry research white paper.
Emails That Are Mobile Friendly:
Most people have their mobile phones and the first thing that they do each morning to check their mobiles for calls, SMS, and also for their emails. When the start of mobile devices there are only a limited number of people who opened their emails on their mobile4 devices but now there is a huge number of people who use this technology. So, if you send an email to the customer who reads their emails on their mobile phones, but the sending email is not optimized for that device, mostly the person will be unsubscribed or delete that email.
So, if you optimize your email campaigns for mobile devices here are some tips for you.
Implement Responsive Email Design:
Developing a responsive email design means that the customer experience is optimized with the device.
Keep the Subject Line Shorter:
Always the subject line short so the customer exactly knows the topic of the email.
Make a CTA big and obvious:
The mobile device is differing in size and the most of links may work on tablets or big screens, which you have to convey to your customers who have a small screen.
Test Copy, Design, And Buttons:
Whether you test your homepage, landing pages, or email templates, testing gives us data to design practical decisions that will improve your marketing performance same as email marketing is no different. But not only subject line you can test through email marketing you can also test:
Automate Email Campaigns:
Those emails that are sent out automatically based on user behavior are called Trigger-based emails. The most popular form of these emails is welcome emails, thank you emails and transactional emails. The data behind those emails show us that these emails perform much better than normal emails. These triggered emails perform great because they hit the email marketing sweet spot.