Social media marketing can be hard. You may feel like you have plateaued and are struggling to get more engagement. Maybe it is time to take your social media advertising to the next level and gain increased popularity. Check out these 5 ways which can help you with that.
Listen to Your Audience
Alright, the first way that we will be taking a look at is to listen to your audience on social media platforms. Currently, social media platforms have become a way for people to vent and discuss their thoughts and opinions. Earlier, it was just a way for people to connect and share stuff. But then Facebook was like, "What's on your mind?" and people just literally started sharing what's on their mind. Anyway, what we mean is that since people are sharing their opinion there's a good chance that your audience is willing to share their opinion about your brand or business. They may like some product or service or maybe they feel that something could be improved or maybe they didn't understand the product after seeing the ad. All these are valuable feedback that you can easily get on social media. You can reply to comments on your posts, do a general post asking people to share their feedback or just post a story on Instagram to let your audience interact with you. Getting these insights from your audience who will likely become your customer is quite valuable. Once you understand how your audience is reacting to your posts and ads you can begin to tailor them so as to suit the needs of most of your audiences. This way your marketing strategy starts becoming more targeted and optimal and will get you more engagement.
Video is Where It's At
Recently, a lot of studies have shown that people enjoy watching video posts and react more positively to them. This may seem counterintuitive to the fact that people just want to keep scrolling and not spend more than a few seconds on a post. But since social media platforms have optimized their platform to better show videos it has become easier for people to watch them. Also, people enjoy looking at and interacting with good videos. A few years ago, Vines used to be all over the internet and people loved them. This is because these were entertaining videos that were just 10 seconds long. Now, people are also willing to sit through longer videos if they are good. So, if you have been using a lot of text and image-based promotions then consider switching gears and moving to video promotions as well. Video ads will help you get more engagement and you will experience increased popularity and more conversions. A lot of companies started experiencing faster growth in their revenue once they switched to good-quality video ads. We understand that not all posts or ad campaigns could be based on videos. However, you should try to use more of them wherever possible as it will provide you with noticeable results.
Use the Right Tools
Alright, this may not be necessary if your following is not too big but social media research, management, and digital marketing tools tend to help a lot. Using the right tools can help optimize your marketing strategy thus, giving you better results. Some of the first tools that you need to look into are analytics tools. A lot of platforms provide their own analytics tools like Instagram provides insights, Facebook provides audience insights etc. There are many third-party tools and software as well which provide in-depth research and analysis regarding your post engagement and finding the target audience. Once you have a good understanding of who your target audience is then you can start to build your content and ad campaigns more suitable to get engagement from them. There are other tools as well which help you manage your social media profiles. Automatic post schedulers are tools that a lot of businesses and influencers use to schedule their posts. Consistent posting is very important on social media. But you cannot plan your content on the fly daily. So, sit down and plan the content for a week or two ahead and then schedule the posts using an auto-scheduler. This tool will post this content on your profile at the specified time and you can spend time with other important stuff.
Get Better At Using Hashtags
Alright, why do people promote on social media platforms? It is because there are millions of people on these sites. But to be able to consistently gain good engagement on your posts you need to have a big follower base. You need to keep your current followers loyal and you need to gain new Instagram followers. This is the only way your follower base can grow. Hashtags can help with the part of gaining new followers. Hashtags offer a way to increase the reach of your posts and get new people to see your content. This can help you get increased popularity. So, optimal use of Hashtags is very important if you want to grow on social media. First, you have to understand your niche and then figure out which hashtags work the best for you. Don't spam hashtags as using more than 10 can negatively affect how people perceive your posts. Use tools to research hashtags and find out how each hashtag is performing. Try to use very niche-specific hashtags as even though fewer people are checking these out there's a good chance that they will find your post. Try to use different hashtags for different posts. It can help you reach a wider audience while at the same time being a good way for you to measure which hashtags work best for your posts.
Alright, the last tip on the list is about using influencers to promote your products or services. Like brands and businesses use massive movie stars or sportsmen and women to promote their products or services on television you can use influencers to promote your products on social media. A lot of brands use this as they can tap into the huge follower base of an influencer. Yes, it may cost you some money but it can help reach your marketing goals faster. Influencers have a nice influence on their audience base (hence the name). So, if they promote a product you may get good leads and possible conversions from their followers. But you have to ensure that these influencers are legit and they get good engagement on their posts. Also, do not try to team up with random influencers. Work with the ones who actually like your product or service or whose follower base may be more receptive to what you are promoting. If you are holding a contest or giveaway on social media then you can use influencers to spread the word and gain more engagement. To find the right influencers you can use various tools which can help audit the Influencer's account to see if their followers are legit. There are companies that help you find the right Influencer for your brand as well.
We hope that you gained useful insights from this list. Try to use a combination of these tips to get better results. We wish you all the best.
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