In today’s world setting up a website alone is not enough. For any business, you need to set a reliable online presence, and having good web hosting helps you achieve that. Reliable and high-performing web hosting is a crucial part of any successful website. In your search for good web host providers, for instance, if you are in Australia check reviews and blogs at Hosting Foundry to get all the information that you need.
Web hosting service usually comes in mainly four packages:
- Shared hosting
- Virtual private server hosting
- Cloud hosting
- Private server hosting
- What is web hosting?
Let us understand it with an example: say suppose you set up a vegan-related website, you accumulate files containing the contents (i.e. vegan recipe, pros of a vegan diet or advertising vegan products, etc) for your website. These files need to be stored somewhere to be accessible on the Internet. So for these, you opt for a hosting provider to “host” these files for you on one of their servers. This service of hosting is known as web hosting. Let’s explore the role of good web hosting (Linux hosting) for the growth of your website.
Role of good web hosting for the growth of your website
1. 24/7 Customer Support
Non-business hour customer support is a crucial element for any business to grow. The internet is open source and people connect from all over the globe. So 24-hour customer support is an essential feature for any good business to provide. This is not to say that your website will run parallel without any issue, it simply means that a good host will be responsive to your queries and problems. A good “HOST” (web hosting) will be responsive and have trained agents to tackle your issues efficiently, keeping track of the issue, and monitoring your site for any unusual activities. If you are looking for a good web hosting service in Pakistan with helpful 24/7 customer support, Pakchamp will be the name you can not miss.
2. Optimizing SEO Ranking of your Website
Now once you have set up a website you need traffic (people visiting your website). As you are already aware there are thousands of websites alike so how do you rank your website ahead? A website with poor performance and slow loading time will hurt your website and will rank lower in the Search Engine Results Page (SERP). The answer to such a dilemma is SEO (Search Engine Optimization). SEO is all about improving a site’s rankings by using algorithms, key search words, filtering out traffics, scanning search trends, etc. In today’s digital marketing world a good “HOST” (web hosting) will provide trained SEO assistance. SEO agents will also assist you in managing your content and update your website according to the search trends to generate more traffic and thus expanding your website’s reach.
3. Optimum Uptime
After spending all the time and effort in setting your website your website must be live for visitors. The time it is life is known as the uptime and vice versa is known as downtime. Downtime causes lost sales, missed lead generation opportunities, and creates a negative perception about your brand in the eyes of the consumer. It is a smart choice to opt for a “HOST” that ensures maximum uptime. For example, if your site “HOST” ensures 99% of the uptime, it would be down for more than 3.5 days throughout the year. Uptime also has a direct impact on your SEO ranking. If your site is down frequently, Google and other search engines will penalize you for it. A good reliable “HOST” will ensure at least 99.9% uptime with a quick response customer service, a perfect combination for a good website host.
4. Flexibility and Security Features
Setting up a website and choosing a host is just the beginning. As your business grows your website will demand more space options like register multiple domains and more robust security features. A good “HOST” will ensure that such requirements are available. For example, cPanel features for managing domains and the flexibility to add multiple domains under one hosting account. For security, a good “HOST” will present a transparent policy about the pricing and policy with no unwarranted extra charges. A good hosting company enables HTTPS on your site. This offers a more secure site where sensitive information is protected. This is also known as SSL (Secure Socket Layers). What this all means is that any information that passes through your website is automatically encrypted, thus hidden from the wider web.
We have highlighted some features of a good host that enhance a website experience generating leads and establishing a brand. Simply put if you have a reliable web host you will have greater marketing opportunities. Incidents like website down, long load time among other issues, will not happen if you are with a good host. Your client will be able to navigate while searching for a product or making a payment for an order without any hindrance and thereby generating good reviews and contribute to the expansion of your business. Therefore, it is important to have an excellent web host for a better online presence and business.