If you have an entrepreneurial spirit, you may consider opening an eCommerce website to introduce your new idea. Before we get into the steps for creating a successful eCommerce site, there are a few core business issues to consider. You're starting a business. And money is the business of business. You'll need money for inventory, an emblem and layout, legal counsel, accounting and tax advice, business insurance, marketing, warehouse space, and logistics. Starting a new business is not free. You can, however, be efficient and spend your money wisely if you use expert eCommerce development processes.
You are launching a new product or service brand. How many sales volume are you required to generate to be profitable? What will your operating expenses be? How much of your true gross profit do you have? There are over one billion active websites, but the number ranges between 12 and 24 million even when only eCommerce sites are considered. Only about 650,000 (or 2 to 5 percent) of those sell at least $1,000 per year. What distinguishes your concept? So, if all of the preceding information hasn't intimidated you, here's how to get started on building a successful eCommerce website in 12 months. Steps for building a successful eCommerce site:
SEO is an abbreviation for search engine optimization. You want your website to be spotted when customers are looking for a brand like yours. Your goal is to appear on Google's front page. Google controls 92 percent of the search engine market. You will fail if Google cannot find you, does not recognize you, or if you do not follow their rules. Find an expert in SEO if you aren't one yourself.
For your eCommerce Website, Choose a Domain Name:
It is not an expensive item. To choose a URL, you can use a service such as GoDaddy. Purchasing a domain name is frequently less than $10. Your domain name should ideally be the same as your brand name. Also, the URL will be brief. It's best if you can keep it to five to seven letters or less. And something memorable and catchy. Great examples include Google, Amazon, eBay, TikTok, Etsy, and Apple. Your domain name will be an important component of your SEO strategy.
Select your eCommerce Website Developer:
Is this going to happen to you? It may appear to be less expensive, and you may be well-versed in the digital world. Can you, however, keep up with all of the constant changes? What about the new technologies? To increase your chances of success, you will need an expert web developer and an SEO strategy expert.
Choose a Platform for eCommerce and Website Hosting:
There are tens of thousands of options. Shopify is extremely popular because it is simple to set up, allows for the easy acceptance of credit card payments online, has a large library of themes and plugins to add functionality, and currently hosts over 1 million eCommerce websites. BigCommerce may be a good fit if you want to grow quickly.
As the name implies, it is a platform for high-volume transactions that is very popular among large online retailers. Kohler, Hush Puppies, Ben & Jerry's, and PayPal are among their clients. WooCommerce is another well-known platform that runs on WordPress. It also provides a lot of customization, many themes and plugins, card processing, and clients like Weber Grills, Fuji, Dr. Scholl's, and Burning Man are just a few examples.
Choose a Theme and Graphic Design Stylebook:
Your brand is one-of-a-kind and has its backstory. Visually, you want your eCommerce website to match your brand's look, tone, and feel. The photography, type fonts, and colors you select for your eCommerce website will reflect your brand and how your customers perceive your site. You may want to consult with an expert eCommerce website developer and a graphic design expert to help you make your decisions.
Create a Pre-Launch Page at your URL:
It will help your website gain SEO traction. Make some great content for the page that demonstrates your website is an expert in your product or service area. It will gain you followers and SEO links even before you launch your website.
Generate Press Interest:
The news industry is constantly looking for new content. To get your story and product or service in front of a reporter, use services like HARO (Help a Reporter Out) and PitchBox.
Choose Payment Method:
Please choose a payment gateway and connect it to your accounting, inventory, tax, and finance software: Before you launch, the company must be operational. To get feedback, talk to your bank, accountant, and inventory/warehouse/logistics team. Then, request assistance from your eCommerce web developer in selecting the best payment solution.
Create an Email List:
Nothing will come close to the return on investment on a high-quality mailing list among all of the marketing tools available to you. Allow customers to sign up for emails on your pre-launch page. Include key personal contacts on the list, such as your business partners in banking, real estate, logistics, and so on. Customers who buy from you first after you launch will be your most profitable customers. Utilize social media to generate emails by providing valuable content in exchange for a customer's email address.
Listing on Google Shopping and the Facebook Product Catalog:
Google and Facebook will be your primary channels for attracting new customers. Before you launch, get your product listed, and then activate and begin advertising on these two massive platforms that target your core consumer. You can get advice from an expert in eCommerce development and marketing.